Trump Media & Technology Group (DJT) saw its stock plummet 6.70% in Friday's intraday trading, as the broader cryptocurrency market downturn continues to impact Trump family investments. The decline is part of a larger trend affecting crypto-tied stocks and tokens owned by the Trump family, which have seen significant drops in value over the past month.

The fall in DJT's stock price coincides with Bitcoin's retreat from its October 5 high of $126,272. According to recent reports, President Donald Trump indirectly holds nearly 115 million shares of DJT through a revocable trust in the name of his son, Don Jr. The value of these shares has decreased from nearly $2 billion in early October to about $1.3 billion at Friday's price, representing a substantial hit to the family's crypto-related wealth.

Analysts attribute the decline to the overall volatility in the cryptocurrency market, despite the Trump administration's efforts to promote the crypto industry. The administration's pro-crypto stance, including plans for a Bitcoin "strategic reserve" and the SEC's softer approach to crypto firms, has not been enough to shield Trump-affiliated stocks from the market downturn. As the digital assets market continues to falter, investors are closely watching the performance of crypto-tied stocks like DJT for signs of recovery.