Mixue Group (02097.HK) saw its stock price soar by 5.12% during Monday's trading session, continuing its impressive run in 2025. The company, known for its extensive chain of iced drinks, milk tea, and ice cream stores, has now seen its shares surge by 140% since the beginning of the year.

Mixue Group's strong performance comes as other Chinese beverage chains also experience significant gains in the market. Guming Holdings Ltd (01364.HK), another player in the tea beverage sector, saw its shares jump 9% on the same day. This upward trend in the beverage sector suggests growing investor confidence in China's consumer market, particularly in the affordable beverage segment.

Founded in 1997 as a small ice shop in Zhengzhou, Henan province, Mixue has grown into a franchise giant with over 45,000 stores globally as of September 2024. This impressive expansion has allowed Mixue to surpass Starbucks in terms of global store count, solidifying its position as a major player in the beverage industry. The company's unique business model, which focuses on being a raw-material supplier to its franchisees rather than directly operating stores, has contributed to its rapid growth and attractive financial profile.