JNBY's stock price surged 7.87% during intraday trading on Friday, following the release of a positive research report from Huaxi Securities.

The brokerage firm maintained its "Buy" rating on the fashion retailer, forecasting continued revenue and profit growth for FY26-FY28. The report highlighted that JNBY's net profit growth was even stronger when excluding government subsidies, with adjusted net profit increasing 15.5% year-on-year for the first half of FY2026.

Huaxi Securities noted several positive developments, including the swift recovery of the LESS brand, accelerated online sales growth, and improvements in both gross and net profit margins. The firm also pointed to the company's strong member loyalty, with members contributing over 80% of total retail sales and active member accounts growing by 9% year-on-year.