The "Spring Festival 3 Billion Freebies" campaign on the Qianwen app officially launched on February 6. Data shows that within less than three hours of the campaign going live, user orders placed through the Qianwen app had surpassed 1 million.

Users can download the latest version of the Qianwen app and send the command "Qianwen, help me order a milk tea" to receive a 25-yuan no-charge voucher. This voucher is applicable across various lifestyle consumption scenarios, including milk tea and coffee shops, burger and pizza outlets, and supermarket purchases.

In addition to direct claiming, the campaign also features an invitation rewards mechanism. For every new user successfully invited to download the app, both the inviter and the invitee receive an additional 25-yuan no-charge voucher. A single user can obtain up to 21 vouchers, with a total maximum value of 525 yuan. All no-charge vouchers must be used by 23:59:59 on February 23.

Furthermore, users who successfully invite three new users in a single day gain an extra chance to enter a draw for a "Qianwen AI Lifestyle Card" or a "5,000-yuan cash red packet."

Notably, similar to previous instances where WeChat restricted promotion links for services like Tencent's Yuanbao and Baidu's Wenxin Assistant, the red packet sharing links for this Qianwen campaign have also been blocked by WeChat. The page displays a notice stating that the "webpage contains content that induces or misleads downloads/redirects," requiring users to switch to a third-party browser for access. In response, the Qianwen app has adjusted its sharing functionality; when a user attempts to share to WeChat, the system automatically converts the action to copying a text command.

Following the campaign's launch, some users reported on social media platforms briefly encountering an error message stating "Shopping cart request failed, please try again later" when attempting to use the no-charge vouchers to place orders, sparking discussions about the system's capacity under load.