Voya Financial (VOYA) stock is soaring in pre-market trading on Wednesday, with shares up 5.79% as investors react to a series of positive analyst reports and price target upgrades. The financial services company has caught the attention of Wall Street, prompting a flurry of analyst activity.

The pre-market rally appears to be primarily driven by Barclays' decision to raise its price target for Voya Financial from $66 to $70. While Barclays analyst Alex Scott maintained a Hold rating on the stock, the increased price target suggests improved confidence in the company's future performance. Additionally, KBW analyst Ryan Krueger reaffirmed a Buy rating on Voya Financial with an even more optimistic price target of $80, further bolstering investor sentiment.

These positive analyst actions come amid broader coverage of the financial sector, with Voya Financial featuring prominently in discussions alongside other notable firms such as TMX Group and Morgan Stanley. As the market digests these analyst opinions, investors appear to be positioning themselves ahead of potential further upside in Voya Financial's stock price. However, it's worth noting that analyst opinions remain mixed, with some maintaining more cautious stances, highlighting the importance of monitoring diverse viewpoints in the financial markets.