GoPro Inc. (GPRO) shares are soaring 5.03% in intraday trading on Thursday, following the announcement of two strategic appointments to its Board of Directors. The action camera maker has added Emily Culp and Mike Dennison to its board, bringing in fresh perspectives and expertise that investors seem to view positively.

Emily Culp, currently serving as the Chief Brand and Strategy Officer at BodyHealth, joins GoPro's board with a strong background in scaling consumer brands. Her experience includes growing BodyHealth's revenues from the teens to over $140 million in just four years. GoPro's CEO, Nicholas Woodman, expressed excitement about Culp's appointment, highlighting her experience as a Chief Marketing Officer and board advisor across various consumer businesses.

Mike Dennison, the CEO of Fox Factory Holding Corp., also joins GoPro's board, bringing with him extensive experience in global manufacturing, product innovation, and brand leadership. Dennison oversees more than $1.4 billion in business operations across twenty-nine locations globally. His appointment is expected to contribute significantly to GoPro's strategic direction and operational efficiency. The market's positive reaction suggests that investors are optimistic about the potential impact of these high-profile additions to GoPro's leadership team, possibly anticipating fresh strategies and growth initiatives for the company.