SA SA INT'L (00178) announced that the group expects attributable profit to company owners for the six months ending September 30, 2025, to reach approximately HKD 48.5 million to HKD 50.5 million, representing a year-on-year increase of 50%-56%. In comparison, the attributable profit for the six months ending September 30, 2024, was HKD 32.4 million.

The significant improvement in the group's attributable profit is primarily driven by: (i) sustained growth in tourist arrivals in its core markets of Hong Kong and Macau, leading to improved foot traffic; (ii) the implementation of targeted marketing strategies and shopping incentives, which successfully attracted customers and boosted spending, increasing transaction volume and sales in Hong Kong and Macau; (iii) the group's strategic shift in mainland China, where it closed offline stores to focus on local e-commerce operations, enhancing overall profitability.