Need a quick-dry T-shirt for your lunchtime gym session at the office? Child's shoes suddenly broke during PE class and urgently need a new pair? On a business trip and want to switch to comfortable running shoes? With flash delivery, complete sports equipment can be in your hands within 30 minutes.

On August 19, Meituan Flash Delivery and ANTA SPORTS officially announced their partnership. Currently, over 1,200 ANTA SPORTS stores have joined Meituan Flash Delivery, with products fully synchronized online, providing consumers with "ANTA SPORTS quality goods delivered within 30 minutes" service. Both parties expect approximately 5,000 ANTA SPORTS stores to operate on Meituan Flash Delivery within the year, covering over 300 cities nationwide.

**Outdoor Sports Equipment Flash Sales Triple, ANTA SPORTS Trial Operations Show Significant Growth**

As more apparel and outdoor sports brands join Meituan Flash Delivery, increasing numbers of consumers no longer wait for express delivery when purchasing sports equipment, choosing instead to "order via flash delivery, delivered home in 30 minutes." Particularly since entering summer, the outdoor sports boom has driven continuous strong sales of related products.

Meituan Flash Delivery data shows: Since June, sales of running shoes, sports T-shirts, basketball shoes and other athletic footwear and apparel have increased by over 200% year-over-year, while swimming gear, cycling equipment, hiking boots, trekking shoes, canyoning shoes, and sports jackets have seen sales growth exceeding 100% year-over-year.

Starting in June, ANTA SPORTS partnered with Meituan Flash Delivery for trial store operations in Shandong, Guangdong and other regions. ANTA SPORTS products have been well-received by consumers across different scenarios, with many orders delivered to gyms and schools, meeting consumer needs for purchasing fitness equipment and sports supplies for children.

After witnessing flash delivery's significant boost to offline store performance, ANTA SPORTS decided to accelerate its store opening process on Meituan Flash Delivery. Based on their formal partnership agreement, they are accelerating efforts to launch 5,000 stores on "flash delivery operations" within the year.

"Instant retail has become one of the mainstream ways for people to purchase sports equipment and is an important component of our omnichannel strategic layout," said a relevant executive from ANTA SPORTS's instant retail business. ANTA SPORTS's comprehensive range of sports equipment highly aligns with the needs of young consumers active on Meituan Flash Delivery, and the premium experience of "quality goods delivered within 30 minutes" better satisfies consumer needs in scenarios such as tourism, sports and fitness, and gifting to friends and family.

ANTA SPORTS chose Meituan Flash Delivery as its instant retail partner to leverage Meituan Flash Delivery's higher instant retail market share, user base, and consumer stickiness to drive rapid store integration and continue deep cultivation in store operations, product management, and joint marketing.

**Full-Chain Support Makes Flash Delivery an Important Growth Driver for Sports Brands**

In recent years, Meituan Flash Delivery's apparel and sports categories have maintained rapid growth, becoming a definitive growth driver for brand merchants and retailers, helping brands better expand user mindshare and reach more potential customers. Currently, leading brands including Decathlon, Topsports, Beneunder, HLA, Hotwind, Urban Revivo, Jack & Jones, ONLY, Pine Mountain Cotton Shop, and Daphne have all joined Meituan Flash Delivery.

To better support the growth of apparel and sports merchants, Meituan Flash Delivery has established a comprehensive support mechanism for apparel and sports category merchants from system integration, product supply and operations, user shopping experience, and marketing perspectives.

"Anytime, anywhere flash delivery, sports equipment delivered in 30 minutes" has become a lifestyle.

Meituan Flash Delivery will help ANTA SPORTS quickly enter the instant retail "fast track" through its full-chain support mechanism. In terms of system integration, both parties have achieved data connectivity for online and offline products, inventory, finance, and activities, minimizing stock-outs and refunds caused by data disconnection. Subsequently, both parties will integrate membership systems, allowing brands to activate existing customers while acquiring new ones, improving repurchase rates.

In optimizing user experience, based on the fastest 30-minute delivery service, Meituan Flash Delivery will focus on promoting after-sales measures such as free return shipping to cover ANTA SPORTS products. Both parties will continue to deepen cooperation in membership integration, after-sales service, and product diversity to provide users with better shopping experiences.

"ANTA SPORTS is a leading company in China's sports industry, with diverse, high-quality products that are popular among consumers," said a relevant executive from Meituan Flash Delivery. The partnership between both parties better satisfies Meituan Flash Delivery users' needs for "buy and use immediately" sports equipment across different scenarios, hoping to bring more new business growth to ANTA SPORTS through faster and better shopping experiences.