BE FRIENDS HLDG (01450) announced that for the first quarter of 2026, the group's total gross merchandise volume (GMV) surpassed RMB 3.17 billion. This figure represents a slight decrease of approximately 1.0% compared to the first quarter of 2025. The company stated that as a leading live-streaming e-commerce institution in China, it remains committed to leveraging video technology and services to enhance its capabilities in the new media market, driving continuous business evolution through innovation.