According to information released by the Ministry of Commerce on the 31st, seven government departments, including the Ministry of Commerce, have jointly issued an implementation plan focused on expanding and upgrading commodity consumption. This plan sets a clear target: by 2030, total retail sales of consumer goods should reach approximately 60 trillion yuan, with the cultivation of green, smart, and health-related consumption markets each reaching the scale of one trillion yuan. The initiative aims to promote sustained and robust growth, while also ensuring that the retail value of major categories like automobiles, home appliances, communication devices, and textiles continues to expand, maintaining China's leading position in the global market.

A representative from the Ministry of Commerce's Consumer Promotion Department highlighted that commodity consumption represents a vital area for boosting consumer spending and enhancing public welfare. In 2025, the nation's total retail sales of consumer goods surpassed 50 trillion yuan, with passenger vehicle retail reaching 23.744 million units. Retail sales of home appliances and communication devices at or above the designated size both exceeded one trillion yuan, showcasing the continued strength of China's super-sized market advantage.

The implementation plan outlines four primary tasks to facilitate the expansion and upgrade of commodity consumption. These include promoting the consumption of large-ticket durable goods by deepening reforms in the automobile circulation and consumption sector while fully expanding automobile consumption, and expediting the promotion of smart home applications. Another task is to steadily enhance the consumption of daily necessities by improving the quality of food, beverages, textiles, and cultural and sporting goods. Furthermore, the plan emphasizes supporting the consumption of specialty products, with a focus on the "one old and one young" demographic, boosting demand for elderly care and infant products, and fostering the market for domestic "trendy goods," quality foreign-trade items, and international luxury products. Finally, it seeks to nurture and expand consumption linked to upgraded products, aligning with evolving consumer needs to promote green, smart, and health-oriented offerings.

The plan also introduces five supporting measures designed to create a favorable environment. These measures involve enhancing urban and rural consumption infrastructure, refining the standards system for consumer goods, strengthening consumer brand development, intensifying fiscal and financial support, and standardizing order within the commodity consumption market. Looking ahead, the Ministry of Commerce will collaborate with other relevant agencies to ensure the detailed implementation of these policies. The overarching goal is to continuously drive the expansion and upgrading of commodity consumption, providing strong support for boosting consumption, expanding domestic demand, and constructing a robust domestic market.