SIMBA has been able to gain roughly two subscribers from established mobile network operators (MNOs) for every subscriber it has lost, indicating that the newest entrant has been competitive in Singapore's congested wireless market.

In a report published on January 14th, mobile network analytics firm Opensignal discovered that Simba outperformed StarHub , gaining 2.4 subscribers for every subscriber it lost to StarHub in 2024.

When compared to M1 and Singtel , Simba gained two and 1.8 subscribers for every subscriber it lost to these companies, respectively, in 2024.

The only customer segment where Simba lost subscribers was to mobile virtual network operators (MVNOs), where it gained only 0.6 subscribers for every subscriber lost to these operators.

MVNOs are telecommunications companies that lease and resell access to mobile networks from established network operators Singtel, M1, and StarHub.

Max Iannazzi, senior market research analyst at Opensignal, stated: "Due to Simba's low-cost strategy, it is attracting more customers from higher-value MNOs rather than MVNOs or sub-brands. In this respect, Simba operates similarly to the budget flanker brands of the MNOs, such as StarHub's Giga or Singtel's Gomo."

Furthermore, Max Iannazzi mentioned that Simba has experienced robust and steady growth since it was rebranded from TPG Singapore in 2022.

The company initially began offering commercial services in 2020 with a plan priced at S$10 per month, which included 50 gigabytes of data.

According to Opensignal's data, the telecommunications company has expanded from serving 487,000 subscribers at the end of the first half of fiscal year 2022 to 1.1 million subscribers by the second half of fiscal year 2024.