Pop Mart stock fell over 4% on Friday.

Recently, during a promotional livestream for a certain IP product on a platform, a conversation between two on-site staff members was captured.

One staff questioned why the product was priced so high, to which the other responded, ‘It's fine, people will still buy it.’ This live broadcast incident sparked huge discussion, with the related hashtag rapidly topping the trending topic list.

The two staff members involved have been dismissed, with the relevant departments also facing disciplinary action, online rumors said.

Chinese media quoted POP MART's insiders as confirming that a live broadcast incident did occur and that the Company is conducting an urgent investigation. However, employees involved in the incident would not be dismissed.