Chery Auto Posts 15% YoY Sales Growth in March as Core Brand Offsets Premium Weakness

Bulletin Express
04/01

Chery Automobile Co., Ltd. (Chery Auto) reported a total sales volume of 228,451 vehicles across its five major brands in March 2026, up 15.0% from 198,594 units a year earlier. The uptick was led by the flagship CHERY marque, whose deliveries surged 38.8% to 163,507 units, accounting for roughly 72% of the Group’s monthly total.

Brand-level performance in March 2026

• CHERY: 163,507 units (+38.8% YoY) • EXEED: 5,220 units (-46.3% YoY) • JETOUR: 49,160 units (-9.0% YoY) • iCAR: 7,985 units (+13.8% YoY) • LUXEED: 2,579 units (-74.2% YoY)

Quarter-to-date (Q1 2026) sales reached 566,120 units, slipping 3.1% from 584,491 units in the same period of 2025. Despite CHERY’s 15.5% increase to 406,839 units, declines in EXEED (-39.9%), JETOUR (-22.6%), iCAR (-17.2%) and LUXEED (-75.7%) weighed on the Group’s cumulative performance.

Key operational highlights

• New-energy vehicles (NEVs) contributed 62,564 units in March, representing approximately 27.4% of the month’s total volume. • Overseas demand remained robust, with exports of 146,115 units, or about 64.0% of March shipments.

All figures are unaudited and subject to potential adjustments upon completion of the Company’s review process.

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