KE Holdings Inc.'s stock soared 6.04% in pre-market trading, driven by the company's announcement of a self-regulation initiative aimed at promoting integrity and trust in the real estate brokerage industry.

The company launched the "Three Must-Dos and Six Prohibitions" guidelines and encouraged over 80,000 agents and employees to sign a commitment to adhere to a neutral market view. This proactive step to standardize industry practices and foster healthy growth has boosted investor confidence.

By addressing chronic issues such as false information and misleading practices, KE Holdings Inc. is reinforcing its commitment to corporate responsibility and professional standards, potentially enhancing its market reputation and stability.