LAOPU GOLD (HKEX: 06181) saw its share price rise more than 9% in morning trading. At the time of writing, the stock was up 8.93% to HK$549, with a turnover of HK$601 million.

The catalyst for the move was the official opening of LAOPU GOLD's new store at the Parisian Macao shopping mall on May 30. This marks the company's third outlet in Macau, following its existing store at The Venetian.

The company plans to comprehensively optimize its domestic store network and elevate its cultural spaces and customer experience in 2026. Concurrently, it will actively expand into Asian markets such as South Korea, Malaysia, Thailand, and Japan, as well as other overseas target markets, aiming to serve both Chinese and non-Chinese customer groups.

Notably, LAOPU GOLD's 2025 financial report showed its overseas revenue surged 361% year-over-year. According to research from Frost & Sullivan, the average overlap rate between the company's consumers and those of the five major international luxury brands increased from 77.3% in July 2025 to 82.4% in March 2026.