LI NING's stock experienced a sharp decline, plummeting 5.50% during the intraday session on Wednesday.

The drop reflects investor caution regarding the financial burden of the company's recently announced long-term endorsement partnership with NBA star Stephen Curry. While the deal initially boosted sentiment, market focus has shifted to the substantial annual costs associated with the reported $400 million, 10-year contract, raising concerns over potential short-term profit erosion.