Recently, the "Shanghai Disney Resort Official Flagship Store" on Fliggy and the "Shanghai Disneyland Official Flagship Store" on Tmall have achieved membership integration. Consumers who register as members in either store will automatically gain membership in the other and enjoy corresponding benefits.

Membership perks have also been upgraded, including a ¥50 ticket discount coupon, up to ¥89 children's dinner vouchers, exclusive Disney character wallpapers, and member-only merchandise such as a LinaBell keychain.

This means that Shanghai Disney Resort members on Fliggy and Tmall can now enjoy both experiential benefits—such as tickets, hotels, and dining—and physical merchandise perks, including plush toys and collectibles.

Previously, Fliggy had already integrated its membership system with Shanghai Disney Resort, allowing Fliggy members direct access to Shanghai Disney’s brand membership benefits. Now, this system has expanded further, enabling seamless integration with the Tmall "Shanghai Disneyland Official Flagship Store" membership.

Following the integration, Shanghai Disney Resort also participated for the first time in Tmall's Double 11 Membership Challenge, offering a ¥200 gift pack for purchases exceeding ¥399. The campaign, launched on October 25, has already attracted 15,000 members as of November 4.

According to Fliggy's app, the "Shanghai Disney Resort Official Flagship Store" has been operating for nearly 10 years, with 1.069 million followers. During the ongoing Fliggy Double 11 event, the store has introduced multiple high-value ticket and hotel packages. Fliggy previously reported that within 24 hours of Double 11 sales, transaction volumes for promotional items—including those from Shanghai Disney Resort—exceeded ¥100 million.

Similarly, since its launch on Tmall in 2022, the "Shanghai Disneyland Official Flagship Store" has maintained double-digit annual growth in transaction volume, consistently ranking first in the toy category and becoming a key player in the trendy toy industry. Tmall's mature brand membership mechanism allows Shanghai Disney Resort to further refine its membership operations.

Membership systems serve as a crucial tool for brands to deepen user engagement, attract new customers, drive repeat purchases, and improve ROI. Analysts suggest that for brands like Shanghai Disney Resort—which combines leisure tourism with IP merchandise—membership integration helps enhance cross-platform consumer engagement and conversion.