On June 2, Ferrari rose 3.01% in regular trading, trading at $350.22/share, with trading volume of $138 million. The stock has now posted consecutive sessions of gains as it continues to recover from the sharp selloff triggered by the launch of its first all-electric vehicle, Luce.

Ferrari CEO Benedetto Vigna confirmed the company has already received orders from both new and existing customers for the Luce, stating that the vehicle has nothing to do with electric cars you have seen from other players. The order confirmation helped ease investor concerns about demand for the 550,000-euro four-door model, which had drawn criticism for its departure from traditional Ferrari design language. Separately, UBS Securities issued a note characterizing the electric offering as a complementary extension to the range rather than a fundamental shift in brand positioning, expecting Ferrari to continue balancing new customer acquisition with its disciplined, scarcity-driven strategy.

Ferrari shares had plunged nearly 8% on May 26 following the Luce unveiling in Rome, erasing approximately 5 billion euros in market value. The stock has since staged a multi-session recovery as initial design backlash gives way to tangible commercial traction.

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