On September 20, a news report titled "East Buy Visits Luobei: Touring the Heilongjiang Grand Canyon and Showcasing the Beauty of Luobei" highlighted the arrival of Yu Minhong, founder of New Oriental and chairman and CEO of East Buy, along with Chen Xingjia, chief advisor of New Oriental Group, in Luobei County.

The pair led the East Buy livestream team to launch a special real-scene broadcast focused on border-area cultural tourism, offering audiences a virtual journey through the region's stunning landscapes.

This feature, originally published by China News Service, underscores the growing appeal of Luobei as a travel destination, with the livestream serving as a platform to promote the area's unique scenic beauty, particularly the majestic Heilongjiang Grand Canyon.