HK Movers | Sub-New Shares Rally. Guming Soars 9%; Toy Maker Bloks up 7%; Mixue up 3.5%

Tiger Newspress
04-28

GUMING soared 9% in Hong Kong, shares have risen 137% this year.

Guming Holdings Ltd, a leading mid-priced freshly made tea brand, floated on the Hong Kong bourse in February, becoming the third publicly traded tea beverage company after Nayuki and Sichuan Baicha Baidao.

In terms of store count and gross merchandise value (GMV), Guming, operating its beverage brand Good me, has grown into the second-largest player in the industry, following only Mixue.

Shares of Chinese toy maker BLOKS rose 7% on Monday.

Shanghai-based Bloks started as a maker of brick-based toys and entered the assembly character toy market in 2022. It is China's largest player in the assembly character toy segment, according to a report it commissioned from consultancy Frost & Sullivan.

MIXUE GROUP stock rose 3.5%, shares have risen 140% this year.

Founded in 1997 as a small ice shop in Zhengzhou, Henan province, Mixue has grown into a franchise giant with over 45,000 stores globally by September 2024, surpassing Starbucks' 40,576 stores worldwide.

Mixue is often seen as China's largest chain of iced drinks, milk tea, and ice cream. However, it operates more like a raw-material supplier than a traditional beverage brand, selling food materials, packaging, and equipment to thousands of franchisees, according to its filings.

Nearly all of its stores are run by franchisees, unlike Starbucks, which operates 53% of its stores directly.

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