During this year's Tmall New Year shopping festival, sportswear brands including Hongxing Erke, Skechers, and Zhongqiao have integrated their services with Taobao Quick Purchase.

Currently, Hongxing Erke has already connected over 1,000 offline stores, with plans to expand this number to approximately 2,000 by the end of the year. Skechers has integrated 282 self-operated stores across 54 cities nationwide, such as Shanghai, Beijing, Guangzhou, Shenzhen, and Hangzhou, and will continue to scale up its presence on Taobao Quick Purchase through 2026. Zhongqiao plans to connect over a thousand offline stores nationwide in batches.

Hongxing Erke, Skechers, and Zhongqiao have all achieved full integration of their offline store inventories. Hongxing Erke is simultaneously releasing new products, such as the "Elite" series casual shoes and the Park Run series running shoes from its 2026 collection, via Quick Purchase. Skechers has also launched new items through the platform, including the "Cheng Yi Celebrity Same Style" series and the Quick Wear series hiking shoes, supplemented by a limited-time offer of free delivery within an 8-kilometer radius. Zhongqiao is offering additional discounts on top of the platform's official 12% off promotion, with over a thousand items starting at 50% off and also providing limited-time free delivery.

In 2025, leading brands such as Anta, 361°, Decathlon, and Topsports were among the first to join the platform. Now, with more heavyweight players coming on board, Taobao Quick Purchase is becoming a core battleground for sportswear brands in the instant retail space, leveraging Tmall's online-to-offline integrated operations to deliver a全新的 shopping experience for consumers.