Latest market data shows that after Haier's French-style large refrigerator topped the French market, another positive development has emerged in the UK: the newly launched 700L high-end refrigerator model 90MD became an instant hit, not only securing the top spot on September’s bestseller list but also helping Haier Refrigerator achieve the fastest year-to-date market share growth from January to October. This success reflects the results of Haier Refrigerator’s focus on premiumization and globalization strategies. Through continuous technological innovation, it delivers high-quality products and experiences to UK households.

With its premiumization strategy, Haier Refrigerator is becoming the top choice for an increasing number of users. The new 90MD high-end refrigerator comes with "hit product genes," featuring a massive 700L capacity and dual ice-making functions to meet local household needs, while its high-end glass exterior enhances home aesthetics. The 70cm category refrigerator introduces an innovative drawer-style design, making frozen food more accessible and improving energy efficiency by 30% compared to traditional models.

Additionally, Haier’s other new product, the Space Fit refrigerator, boasts an ultra-slim 594mm zero-embedded design, seamlessly integrating with kitchen cabinets. It also includes advanced humidity retention and sterilization functions, aligning with British consumers' preferences for minimalist home design and healthy eating habits. Since its launch, the product has seen rapid sales growth, prompting mainstream retailers to triple shipment volumes.

Haier Refrigerator’s globalization strategy goes beyond simply selling products—it represents a comprehensive enhancement of capabilities and services. By securing prime "golden display spots" in key local retail stores, Haier brings premium experiences into users' daily lives. Furthermore, it strengthens product advisory services at the sales level, enhancing customer satisfaction and brand reputation through professional service.

This dedication has earned recognition from high-end channels: the 700L French-style refrigerator was featured in the official magazine of the UK’s premium department store, John Lewis. From breaking through in the UK market to maintaining its position as the world’s top-selling refrigerator brand for 17 consecutive years, Haier Refrigerator has won global consumer trust through its capabilities and continues to deliver higher-quality living experiences to more households worldwide.