EAST BUY's stock price plummeted 5.13% during intraday trading on Tuesday. The sharp decline followed the announced collective resignation of the company's four founding livestreaming anchors, an event that has triggered significant market concerns over the firm's immediate future.

The anchors publicly cited a deterioration in corporate culture and high-pressure management as reasons for their departure, exposing deep internal conflicts. This has led to immediate negative repercussions, including fan attrition and a wave of membership refund requests, raising serious fears about a potential cliff-edge decline in user traffic. The company's brand image and team morale have been severely damaged as a result.

This crisis compounds existing weakness, as the company's recent aggressive share buyback program failed to stabilize the stock. The complete departure of this core talent pool has intensified market doubts regarding East Buy's short-term business continuity and its ability to sustain traffic and revenue generation.