A recent forecast report from Tongcheng Travel indicates a significant surge in travel-related search activity ahead of the upcoming holidays.
As of September 14th, the search popularity for keywords like "Mid-Autumn" and "National Day" on the platform has increased by 278% compared to the previous week.
This spike in interest is accompanied by a broad uptick in booking momentum across airfare, hotel accommodations, car rentals, and vacation packages.
Specifically, bookings for flights on popular domestic routes have risen by more than 40% year-on-year. Furthermore, the share of hotel bookings lasting five nights or more has climbed by approximately 7 percentage points compared to the same period last year, highlighting a trend toward longer stays.