Shares of ZX INC (09890) climbed more than 9% during Wednesday's trading session. By press time, the stock maintained an 8% gain at HK$14.58, with turnover reaching HK$96.57 million.

Market sources indicate the inaugural China International Game Developers Conference (CIGDC) will convene alongside the ChinaJoy exhibition. China Securities notes gaming license approvals are stabilizing while accelerating, with AI innovation and global expansion jointly driving sector growth. The industry is poised to enter a new phase by 2025 characterized by refined content, AI-powered industrialization, and systematic overseas expansion—supported by near-term policy consistency, mid-term efficiency gains through AI implementation, and long-term globalization dividends. Current sector valuations remain attractive.

Separately, ZX INC announced Wu Xubo's reappointment as CEO effective July 1, 2025. At a recent Guangzhou gaming industry association meeting, Wu emphasized the company's ongoing integration of AI technology across existing business lines to advance digital intelligence transformation and high-quality development.

The company's proprietary "Luoshu System," "Hetu System," and "X" Intelligent Marketing Platform AI model have demonstrated robust capabilities since deployment, processing hundreds of billions of machine learning training datasets. Through these AI-driven solutions, ZX INC has achieved precision marketing, deepened operational insights, and generated notable breakthroughs in brand development.