Yesterday (September 21st), during the opening ceremony of the 2025 Shixing County China Farmers' Harvest Festival and First Farmers' Harvest Sports Games, the official logo for "Guangdong Beautiful Granary · Shixing" was unveiled. The logo was designed by Cao Xue, the chief designer behind the Beijing Winter Olympics mascot "Bing Dwen Dwen."

**Launching Landmark-Specific Identity with "Bing Dwen Dwen" Designer**

This year, Shixing County's Dongjiao Field Granary was selected as one of Guangdong's important new discoveries in the "Fourth Provincial Cultural Relics Survey." As a precious cultural heritage of Shixing, the Dongjiao Field Granary not only witnesses the continuous improvement of Shixing's agricultural production levels and gradual increase in grain output, but also serves as historical testimony to Shixing's agricultural development.

When considering designing a unique identity for this landmark location, Shixing turned to Professor Cao Xue, the chief designer of the Beijing Winter Olympics mascot "Bing Dwen Dwen," and extended an invitation to him.

Professor Cao Xue is a professor and doctoral supervisor at Guangzhou Academy of Fine Arts, as well as the designer of Guangzhou's city image logo. At the opening ceremony of the Farmers' Harvest Sports Games, he demonstrated the creative process of the "Guangdong Beautiful Granary · Shixing" logo from initial sketches to the final product.

**Integrating Granary Elements into "Shixing" Characters**

Professor Cao Xue explained that considering Shixing is the granary of northern Guangdong, "Based on the two Chinese characters '始兴' (Shixing) as fundamental elements, we also incorporated granary elements. For example, there are rice grains and traditional courtyard houses. The square component at the bottom of the character '始' (shi) is cleverly interpreted as an aerial view of a courtyard house."

**Golden and Silver Mountains Full of Hope**

Professor Cao Xue further elaborated on the logo's design concept: "We also wanted to express the philosophy that 'green waters and green mountains are golden and silver mountains.' Although the design is developed from just two Chinese characters, I wanted the general public to feel that Shixing is full of hope, that it bridges the past and future, especially that it perpetually welcomes harvest scenes."