On April 10, the China Banking Association, along with seven member institutions including the Export-Import Bank of China, Industrial and Commercial Bank of China, Agricultural Bank of China, China Construction Bank, Huaxia Bank, China Minsheng Bank, and Bank of Beijing, visited Sina Finance for an exchange meeting. Deng Qingxu, CEO of Sina Finance, attended the discussion, alongside heads of relevant business departments who provided updates.

Both parties engaged in in-depth discussions on establishing a communication and collaboration mechanism between the banking sector and Sina Finance/Sina Weibo. They explored enhancing cooperation in positive publicity, brand building, and public opinion management to jointly uphold the banking industry's reputation.

During the meeting, representatives from the association highlighted the banking sector's achievements in serving the real economy, preventing financial risks, and deepening financial reforms. They also addressed new challenges in brand communication and reputation management, emphasizing the need to implement national policies, grasp the political and social nature of financial work, and establish regular collaboration mechanisms to effectively communicate the industry's progress.

Sina Finance CEO Deng Qingxu welcomed the delegation and outlined Sina Finance's latest developments in content ecosystem construction and public opinion management systems. He expressed a continued focus on showcasing the banking industry's practical efforts in serving the real economy and public welfare, sharing stories that reflect the sector's commitment to national service.

The meeting concluded that the discussion fostered a strong, collaborative force among the China Banking Association, financial institutions, and Sina Finance. This cooperation is expected to establish effective mechanisms and create a main platform for positive publicity, ultimately supporting high-quality development in the banking sector and contributing to stable economic and social progress.