On July 15, Target rose 3.09% in regular trading, trading at $138.29 per share, with turnover of approximately $88.80 million. The rally was driven by a wave of institutional price target upgrades and growing confidence in the retailer's multi-year transformation strategy.

On the news front, multiple brokerages have recently raised their price targets on Target. Jefferies lifted its target to $161 from $140 while maintaining a Buy rating. RBC Capital Markets reiterated an Outperform rating with a $153 target, citing broad-based traffic gains across demographics and AI-driven supply chain improvements. Guggenheim raised its target to $145, and Argus moved to $150, all reflecting growing conviction in the company's turnaround trajectory. UBS noted that Target's transformation has multiple stages beyond the initial comparable sales recovery, pointing to a longer runway for improvement.

Additionally, Target has fully launched its back-to-school shopping season, with over 50% of merchandise being entirely new offerings. A partnership with Hollister features nearly 60 co-branded items spanning apparel and home decor, strengthening category appeal as the retailer targets the $89 billion back-to-school consumer market.

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