Lesi Group Limited (02540.HK) released an inside-information announcement on 13 March 2026, warning of a sharp contraction in earnings for the financial year ended 31 December 2025. Based on the Board’s preliminary assessment of unaudited management accounts, net profit is expected to be no less than RMB39.00 million, compared with RMB73.20 million recorded in FY2024—an anticipated decline of approximately RMB34.20 million.
Management attributed the earnings deterioration to three principal factors:
1. Gross profit fell by about RMB18.00 million, largely due to lower rebate rates from media partners following changes in their rebate policies.
2. Selling and marketing expenses climbed because of higher employee benefit costs stemming from an expanded sales and marketing team.
3. General and administrative expenses increased, driven by depreciation charges for the Group’s new Beijing office in the Xingdi Center and higher employee benefit costs for additional operational staff.
The unaudited FY2025 results remain subject to review and possible adjustment. The Group plans to release its final annual results on 27 March 2026.
Shareholders and potential investors are advised to exercise caution when dealing in the Company’s securities.