MIXUE GROUP recently released its 2025 financial report. During the reporting period, the company achieved revenue of 33.56 billion yuan, a year-on-year increase of 35.2%. Net profit attributable to the parent company was 5.88 billion yuan, up 32.7% compared to the previous year.

The company's portfolio includes the freshly-made tea beverage brand MIXUE, the freshly-ground coffee brand Lucky Cup, and the draft beer brand Fresh Beer Deer Family. The financial report also disclosed the company's store situation. Data shows that as of the end of 2025, MIXUE GROUP's global store network covered China and 13 other countries, with approximately 60,000 stores worldwide. Among these, about 45,000 stores are located in China.

Within the Chinese market, MIXUE GROUP's store network has expanded across 31 provinces, autonomous regions, and municipalities, reaching over 300 prefecture-level cities and covering all city tiers. In overseas markets, by the end of 2025, MIXUE GROUP had opened approximately 4,500 stores outside the Chinese mainland. This was achieved by continuing to deepen its presence in the Southeast Asian market and opportunistically exploring new markets such as Kazakhstan and the United States.

Notably, MIXUE GROUP's overseas store count contracted in 2025, decreasing by 428 stores. The company stated in its financial report that for the year 2025, its goal in overseas markets was to provide consumers with higher-quality, affordable products and a superior consumer experience. It continued to focus on enhancing supply chain efficiency, strengthening brand IP development, and optimizing store operations. Specifically in the Indonesian and Vietnamese markets, MIXUE GROUP implemented operational adjustments and optimization measures for existing stores to support long-term, sustainable, and stable operations. During the reporting period, the number of stores in these two markets decreased accordingly.