PRADA (01913) surged more than 3%, reaching HK$46.22 by the time of writing, with a trading volume of HK$30.87 million. The company announced on November 18, 2025, that it had entered into an agreement with Ludo Due S.r.l. to acquire a property in Milan for €66.59 million.

The property, located at Via Orobia 3, Milan, Italy, spans approximately 14,800 square meters and consists of two interconnected sections. It lies within an area undergoing significant redevelopment as part of the "Scalo di Porta Romana" urban renewal project. This initiative includes the construction of the Olympic Village for the 2026 Milan-Cortina Winter Games, new residential and office buildings, and a large-scale park designed to deliver both environmental impact and visual appeal.

Notably, the Prada Foundation project, completed in 2015, has already contributed to the revitalization of the surrounding area, including Covivio’s "Symbiosis" development. Several other leading luxury brands have also invested in the district and established new headquarters there.