National Day holiday sees strong service consumption and robust sales in select goods categories

Deep News
昨天

During the National Day holiday, nationwide service consumption was robust, with the average daily sales revenue of related industries increasing by 19.5% year-on-year.

Consumption of certain goods was also strong, with notable increases in sales of home appliances, digital electronics, and kitchen and bathroom products.

Data shows that tourism consumption was vibrant, and accommodation options became more diverse. During the National Day holiday, the tourism market remained highly active, with revenue from tourism sightseeing and entertainment services rising 23.6% year-on-year. Among this, travel agency services and amusement parks grew 26.2% and 41.2% respectively.

Driven by tourism consumption, diversified accommodation demand was unleashed, with economy chain hotels and homestay services increasing 6.3% and 12.8% respectively. Meanwhile, dining consumption was robust. During the National Day holiday, family gatherings, wedding banquets, and other activities spurred strong dining consumption, with catering service revenue up 9% year-on-year.

Within this, specialty food streets and night market economies flourished, driving snack service growth of 15.5%; fast food services grew 30.6%, providing convenient dining options for consumers on the go; and the rapid development of new-style tea drinks led to more than a doubling of revenue for beverage and cold drink services.

Cultural, sports, and entertainment integration improved quality and innovation. During the National Day holiday, the cultural, sports, and entertainment sectors continuously enriched new formats and diverse scenarios, effectively promoting consumer market development. Many places hosted concerts, cultural performances, and folk activities, driving revenue from cultural and artistic services up 20.9% year-on-year, with literary and artistic creation and performance services and mass cultural and sports activities growing 21% and 28.3% respectively.

Events such as the China Open converted traffic into consumption increments, driving sports service revenue up 29.4% year-on-year. Sales of home appliances, digital electronics, and kitchen and bathroom products were outstanding. During the National Day holiday, influenced by factors such as the pre-holiday release of some funds for consumer goods trade-in subsidies, concentrated launches of new digital products, and the concentrated release of rigid demand for home upgrades during the long holiday, revenue from home appliances and audio-visual equipment sales rose 40.1% year-on-year.

Within this, retail sales of daily home appliances such as refrigerators and washing machines grew 40.6% year-on-year, while retail sales of home audio-visual equipment such as televisions increased 36.6% year-on-year. Revenue from communication equipment such as mobile phones and smart bands surged 119.8% year-on-year. Retail sales of kitchen utensils and sanitary ware grew 52.3% year-on-year.

In addition, self-pleasing consumption such as pet care, fitness, and beauty and hairdressing grew rapidly. During the National Day holiday, self-pleasing consumption became a new growth pole, with vitality unleashed in pet services, fitness shaping, and beauty and hairdressing, driving revenue from residential pet services, fitness and leisure activities, and hairdressing and beauty services up 80.8%, 16.7%, and 37.1% respectively year-on-year.

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