Vipshop (VIPS.US) saw its shares rise 1.38% during Thursday's trading session, as the market responded positively to its latest earnings report. The company's fourth-quarter 2025 results presented a mixed picture, with stronger-than-expected profit performance helping to counterbalance revenue that fell short of estimates.

According to the financial report, Vipshop's non-GAAP earnings per ADS for the fourth quarter were $0.81, surpassing market expectations by $0.03. Quarterly revenue was approximately $4.6 billion, largely flat compared to the same period last year but about $220 million below analyst forecasts.

Key operational metrics showed that gross merchandise volume (GMV) for the quarter increased by 0.6% year-over-year to RMB 66.6 billion. Active users declined slightly to 45.3 million from 45.7 million a year earlier, while total orders decreased to 206 million from 217.5 million in the same quarter of the previous year.

The company provided relatively stable guidance for the upcoming period. Vipshop expects first-quarter 2026 net revenue to be in the range of RMB 26.3 billion to RMB 27.6 billion, representing year-over-year growth of approximately 0% to 5%.

Market observers suggest that despite near-term revenue pressures, the company's maintained profitability combined with its moderate forward-looking guidance offers some support for the stock price.