BLOKS (00325) surged nearly 5% intraday, gaining 4.71% to HKD 73.3 by the time of writing, with a trading volume of HKD 30.70 million. According to the company's official WeChat account, BLOKS recently made its debut at the São Paulo Anime Expo in Brazil, showcasing nearly 60 products from over 10 globally renowned IPs, including Transformers, Saint Seiya, Neon Genesis Evangelion, DC, and Jurassic World. Among these, around 10 new products from IPs like Saint Seiya and Transformers were unveiled for the first time. Notably, BLOKS launched its Saint Seiya Collectible Figures: Golden Zodiac Edition Vol. 3 globally at the event, with subsequent releases planned for other regions, attracting significant attention from attendees. Wanlian Securities noted that in recent years, driven by Gen Z consumption growth and rising demand for emotional value, the IP economy has seen rapid expansion in the media sector, with derivatives like figurines, trading cards, and blind boxes showing strong market growth. The firm believes that as high-quality IPs undergo cross-media development, their commercialization potential offers substantial growth opportunities, indicating promising prospects for the IP economy's future market size.