Keep Inc. (3650) reported a 2025 net loss attributable to owners of RMB72.00 million, an approximately 87% reduction from the previous year’s RMB534.70 million. The group also expects an adjusted net profit (Non-IFRS measure) of RMB25.00 million in 2025, flipping from the RMB469.60 million adjusted net loss recorded in 2024.

According to information currently available, this profitability improvement primarily reflects benefits from a strategic pivot toward AI initiatives and structural optimization. Measures such as content generation efficiency enhancements, workforce productivity improvements, and refined operational decision-making mechanisms helped boost operating efficiency across all business segments, while high-margin businesses increased their revenue contribution.

Despite a year-on-year decline in full-year revenue owing to the downsizing of less productive operations, the rate of decline eased in the second half of 2025. The company’s cornerstone fitness gear category reversed its downward trend by delivering over 20% annual growth in the second half of 2025, achieving positive growth for the full year.

Keep Inc. (3650) states that it maintained a disciplined R&D-to-revenue ratio to support long-term competitiveness. Two core strategic priorities were highlighted: ongoing advancement of AI capabilities such as fitness and health Large Language Models, AI Agents, and Artificial Intelligence Generated Content, and continued enhancement of self-branded fitness products through focused category development and optimized channel strategies.

The figures provided remain subject to finalization and subsequent potential adjustments during the audit process. Keep Inc. (3650) indicates that official results for the year ended December 31, 2025, are expected to be released in March 2026, and advises shareholders and potential investors to exercise caution when dealing in the company’s shares.