Domo announced on Monday that it has been identified as a notable company in the Analytics and Measurement category within Snowflake's "Modern Marketing Data Stack: The Governed Agentic Enterprise" report.

This report, now in its fifth year of publication, highlights the shift within marketing organizations from fragmented tools towards AI-driven agentic systems built upon a foundation of governed data.

Domo's inclusion is attributed to its capability to transform complex marketing data into actionable intelligence, securely delivering real-time insights to frontline marketing teams through advanced AI agents and seamless integration with Snowflake Cortex.

The Snowflake report is based on usage insights from over 11,500 customers and ecosystem partners, covering 13 categories to illustrate how organizations are bringing leading industry applications directly to their data to accelerate execution and achieve verifiable business outcomes across the entire marketing lifecycle.

Domo's Chief Marketing Officer, Mark Boothe, stated that artificial intelligence can only deliver on its true potential when data is connected, trusted, and accessible, particularly for marketing teams that must respond rapidly to customers.

This recognition validates the daily value Domo and Snowflake help marketers achieve by unifying, governing, and transforming data into AI-ready assets without introducing additional manual or technical debt.

Snowflake's Chief Marketing Officer, Denise Persson, noted that the Snowflake ecosystem is dedicated to helping customers extract greater value from their data, and Domo consistently demonstrates how connected and governed data can drive measurable business results.

By combining Snowflake's AI Data Cloud with Domo's capabilities in connected analytics, workflows, and AI-driven experiences, organizations can accelerate the deployment of trusted data into applications, generating quantifiable impact across the entire business.

Domo is an AI and data products platform designed to help businesses of all sizes leverage data and AI to create value in today's data-driven world.

The platform is built around a customer's preferred data foundation, supporting users through the entire process of data preparation, visualization, automation, distribution, and end-to-end data product development.