Marriott Vacations Worldwide (VAC) stock surged 5.08% during intraday trading on Monday, reflecting a significant upward movement.
The sharp rise follows an upgrade by Jefferies, which raised its rating on the stock to Buy from Hold and increased its price target to $105 from $52, citing a potential turnaround for the company. Additionally, the company recently appointed new leadership with Matt Avril as CEO and Mike Flaskey as President, alongside issuing optimistic 2026 guidance that points to higher contract sales and adjusted free cash flow, signaling a renewed operational focus.