CICC released a research report noting that EAST BUY (01797) announced its results for the first half of fiscal year 2026, with total revenue increasing by 5.7% year-on-year to RMB 2.31 billion, slightly below expectations. Adjusted net profit reached RMB 258 million, surpassing expectations by 68%. Due to a strengthened management team and improved operational capabilities, the firm raised its revenue forecasts for fiscal years 2026 and 2027 by 3.1% and 4.8% to RMB 5.19 billion and RMB 5.9 billion, respectively. Based on gross margin expansion and operational efficiency improvements, CICC increased its forecasts for EAST BUY's adjusted net profit attributable to shareholders for fiscal years 2026 and 2027 by 80.2% and 32.1% to RMB 437 million and RMB 410 million. Owing to more optimistic earnings growth expectations, the price target was raised by 25% to HK$30. The Outperform rating was maintained.