On November 12, the prestigious annual charity event in China's contemporary art scene, "UCCA Gala 2025: Another Evolution," was held at The Peninsula Shanghai. JD Travel made its debut by presenting a bespoke travel experience at the auction. The jointly sponsored lot by JD Travel and Château la Coste, titled "VIP Art & Wine Estate Experience for Two," was hammered down at RMB 280,000. All proceeds will support UCCA's art exhibitions and public programs. This collaboration also marks the official launch of JD Travel's high-end customized travel services.

The auctioned package, "VIP Art & Wine Estate Experience for Two," offers a premium journey blending art, architecture, and wine culture. It includes round-trip business class airfare for two, a four-day-three-night stay in a private pool villa, a two-day curated wine estate experience, a collection of 100 estate-produced wines for tasting and collection, and chauffeured luxury car transfers.

As a co-provider of the auction lot, JD Travel's high-end customized service caters to China's art connoisseurs and discerning travelers, delivering personalized domestic and international travel solutions. Its offerings range from independent travel packages and boutique hotel selections to fully tailored itineraries. Clients benefit from 24-hour N-to-1 dedicated travel consultants handling everything from itinerary design and flight-hotel bookings to visa arrangements and gourmet experiences.

Furthermore, JD Travel leverages JD Group's supply chain resources to integrate global emergency assistance from JD Alliance Insurance and travel benefits from JD Health, ensuring travelers' safety and well-being.

Currently, JD Travel's customized division has launched themed routes such as "Italian Renaissance Journey" and "European Art Museum Tour."