With the conclusion of 2025 Q3 earnings reports, major brokerages have released their November top stock picks. Among them, HAIER SMARTHOME (06690.HK/600690.SH), which delivered better-than-expected results, became the most recommended home appliance stock by securities firms. Notably, the company stood as the only home appliance firm receiving brokerage recommendations in both September and October. What makes HAIER SMARTHOME a persistent favorite among analysts?

The home appliance sector chief analyst at Caitong Securities explained: "As a global industry leader, HAIER SMARTHOME maintains its domestic digital transformation and multi-brand strategy while enhancing overseas operational efficiency and optimizing supply chain productivity. These efforts are expected to continuously strengthen its global competitiveness." Essentially, the company's growth drivers stem from sustained digital reforms domestically and deepened localization overseas.

Domestically, HAIER SMARTHOME has achieved operational efficiency improvements through full-process digital transformation covering R&D, manufacturing, marketing, and logistics. Specifically in digital R&D, the company established an efficient hit product incubation platform, boosting model efficiency and popular product competitiveness by 15.6% in SKU efficiency during the first three quarters. Innovations like the "Lazy Man" triple-drum washer and Haier Wave refrigerator emerged as industry bestsellers.

For inventory management, the company built a more agile operating system that enhanced end-to-end efficiency. After implementing unified TOC warehousing, 74% of products reached county-level franchise stores directly, improving inventory turnover while enabling lighter asset operations and better customer service.

Internationally, HAIER SMARTHOME delivered 10.5% YoY overseas revenue growth by deepening localization and diversifying global supply chains. Regionally, it maintained stable North American operations, gained European market share, achieved over 25% growth in South Asia, 15% in Southeast Asia, and remarkable 60%+ expansion in Middle East-Africa markets.

Amid global market volatility, HAIER SMARTHOME demonstrates cyclical resilience through consistent performance and clear strategic execution - the fundamental reason for its enduring appeal among securities firms.