ZJLD (06979) surged more than 3% again, reaching HK$9.71 at the time of writing, with a trading volume of HK$54.55 million. The rise follows Chairman Wu Xiangdong's successful personal branding efforts through short videos since July, amassing over 200 million views in four months and establishing himself as a leading figure in the baijiu industry. On August 8, ZJLD launched its "Bull Market Craft Beer," which debuted in Chairman Wu's livestream, achieving viral success. On September 19, he announced the official release of "Da Zhen" via livestream. At a recent seasonal strategy meeting held on November 2, Wu outlined key priorities and shared that the company's "Wan Shang Alliance" project has now signed over 3,500 clients. Additionally, "Da Zhen · Zhenjiu" has expanded to 30 provinces and 250 cities nationwide.