Snap Inc (SNAP.US) climbed more than 7% on Monday, reaching a seven-week high at $8.72. The rally came after the company launched its new Snap OS 2.0 operating system on September 15, designed to power the upcoming sixth-generation consumer-grade Spectacles augmented reality glasses. The Spectacles are scheduled for commercial release in 2026, marking the company's first consumer-focused AR hardware product with enhanced multi-dimensional capabilities for mobile applications.
Additionally, ongoing uncertainty surrounding TikTok's U.S. operations continues to support investor sentiment toward Snap. As discussions about the rival app's ownership structure persist, investors appear to view Snap as a primary beneficiary of any potential disruption to TikTok's market share.