On December 28, 2025, in Ningbo, when the traditional stationery manufacturing giant Beifa Group opened its first global AI cultural creation experience store to the public, it was far more than just the launch of a new retail outlet. It represented a landmark declaration, signaling that an industrial self-revolution themed "Scenario Intelligence, Cultural Empowerment, and New Life" was transitioning from conception into reality. "From 'BEIFA' to 'Beifa AI', this is not merely a name upgrade; it is our solemn declaration of strategic transformation and fully embracing the AI era," stated Qiu Zhiming, Chairman of Beifa Group.

The forum, guided by the Zhejiang Province Industry-University-Research Cooperation Promotion Association, the Ningbo Enterprise Confederation, the Ningbo Entrepreneurs Association, and the Ningbo Federation of Industrial Economics, and co-hosted by Beifa Group and the Ningbo Stationery Industry Association, saw the concept of "new quality productive forces" evolve from a macro idea into tangible, immersive intelligent products that could be experienced and touched firsthand. The industry's focus converged here, attempting to explore how AI technology would reshape the very skeleton and lifeblood of the traditional cultural and creative industries.

The forum's序幕 was opened by the开拓 of physical scenarios. In the morning, the Beifa AI creative global flagship store officially commenced operations, marking a crucial milestone in the场景化落地 of Beifa Group's "AI + Cultural Creation + Scenarios" strategy. The store's displays were not merely products but four core experience matrices centered around "AI Cultural Creation, AI Communication, AI Companionship, and AI Health." It aimed to provide a new lifestyle underpinned by intelligent technology. From enabling barrier-free communication in cross-border business scenarios to offering personalized emotional interaction experiences, Beifa was actively pushing its role from being a "writing instrument manufacturing expert" towards a new positioning as a "provider of intelligent scenario solutions." The establishment of this physical pivot point laid the cornerstone for its subsequent ecological vision. In his speech, Beifa Group Chairman Qiu Zhiming clearly stated that the company would use this as a core to build a global OMO (Online-Merge-Offline) ecosystem,全力推动 the strategic跨越 from "stationery manufacturing" to "scenario creation."

The afternoon forum constituted a deep exploration from practice to thought. Successive speeches by Cheng Zhan, Standing Committee Member and Deputy District Head of Ningbo's Beilun District; Tu Jiong, Deputy Director of the Ningbo Municipal Economy and Information Technology Bureau; Chen Yin, Deputy Head of the Ningbo Municipal Committee Propaganda Department; and Zhang Yan, Executive Vice President and Secretary-General of the Ningbo Enterprise Confederation, provided affirmation and expectations for this cross-border endeavor from the dimensions of policy guidance, industrial upgrading, and the integration of culture and technology, setting the tone of "government-enterprise collaboration to drive innovation."

Subsequently, cutting-edge academic insights and the practical experience of the industrial sector engaged in deep激荡. Chen Wenzhi, Deputy Director of the Information Science Division at Zhejiang University, systematically analyzed the technological pathways and inherent logic for AI to empower the high-quality development of the cultural and creative industries, providing theoretical support for practice. Mr. Nan Bai, founder of the Oriental Wisdom Development Research Institute, starting from the roots of traditional culture, explored the philosophical possibilities of integrating ancient wisdom with cutting-edge AI scenarios, imbuing the technological exploration with cultural depth. As a representative practitioner of industrial transformation, Beifa Group Chairman Qiu Zhiming elaborated on the company's core strategy and vision on-site. He concretized the macro industry opportunities into the company's strategic upgrade, product matrix, and global layout plans, fully presenting the thoughts and actions of a traditional manufacturing leader actively seeking change and defining the future amidst the AI wave, thereby completing the forum's discussion loop from theoretical insight and cultural reflection to commercial practice.

The most intense火花迸发 during the roundtable dialogue session. In a discussion themed "Breaking Boundaries, Integration: The Scenario Imagination and Commercial Future of AI Cultural Creation," guests from government, enterprises, investment, and media—including representatives from the AI Office of the Ningbo Municipal Economy and Information Technology Bureau, Beifa Group, Hangzhou Ant Kankan Technology, Shangjie Group, and Chongqing Baigong Chuanyi—collectively addressed core questions: How can AI technology move beyond being a gimmick and truly integrate into cultural and creative consumption scenarios? And how can sustainable profit models be built? This discussion moved beyond praising technological possibilities to conducting a pragmatic inquiry into the essence of business.

Beyond the激荡 of ideas, the forum also showcased actions for ecological co-construction. Beifa Group launched the "Beifa AI Global Product Experience Officer Plan" on-site, aiming to transform global consumers into co-creators of product iteration through an open user co-creation mechanism. This signified the evolution of its business model from "one-way delivery" to "two-way co-creation." Simultaneously, a special "Business World Record Certification Ceremony" was held at the event, using authoritative endorsement to highlight the pioneering nature of Beifa's exploration in the AI cultural creation field. This move undoubtedly aimed to establish a new benchmark for the entire industry to reference.

The value of this forum lay not in providing all the answers, but in clearly posing the questions and demonstrating preliminary approaches to solving them. Beifa Group's attempts revealed a trend: driven by both consumption upgrade and technological revolution, the transformation path for traditional manufacturing is shifting from singular product intelligence towards the construction of user-centric, fully intelligent scenario ecosystems. Whether the integration of "AI + Cultural Creation" can become an important paradigm for cultivating new quality productive forces hinges on its ability to complete the华丽变迁 from technological demonstration to a stable commercial closed loop. This forum in Ningbo might just be a noteworthy milestone in this long journey. It tells us that transformation is no longer a multiple-choice question of 'whether to,' but a required essay question of 'how to.' Author: Shangjie New Media