On September 1st, multiple food products sold in live streaming rooms were found to have unclear ingredient label disclosure issues, with some products requiring consumers to place orders before obtaining accurate information. The issue affects live streaming platforms including "Haidilao," "Dongfang Zhenxuan," and "Gaotu Jiapin."

When contacted regarding this matter, Gaotu Jiapin has not yet provided a response.

According to reports, on August 12th at 7:14 PM, the "Gaotu Jiapin" live streaming room was selling a product labeled "Huiqixian Lamb Spine Hot Pot 1260g 1box/1260g 2boxes tz" from "Huiqixian Fresh Food Flagship Store." The ingredient list photo on the product detail page was blurry and difficult to read. Only after reporters inquired with customer service did they receive a clearer image showing the product name, ingredients, net weight, and shelf life. However, allergen information was not indicated, and the ingredient list included a parenthetical note stating "see product packaging for details."

On August 13th at 7:16 PM, the same live streaming room sold "【Gaotu Exclusive】Inner Mongolia Direct Grassland Braised Beef Fitness Hindquarter Meat Ready-to-Eat 150g×5 packs," which achieved sales of 910,000 packs. The product details did not disclose the ingredient list, and customer service indicated they would provide feedback on this issue.