AUNTEA JENNY (02589) surged more than 20% during intraday trading. At the time of writing, the stock was up 16.05%, trading at HK$105.20 with a turnover of HK$61.4932 million.

The company recently announced plans to adopt a 10-year H-share incentive program, with an upper limit of 5% of its total shares, aimed at motivating core talent through restricted stock awards. Additionally, according to recent data from GeoHey Brand Monitoring, AUNTEA JENNY has expanded its nationwide store count to 10,739, successfully joining the "10,000-store club."

Notably, on October 17, singer Mao Buyi officially became the brand ambassador for Tea Waterfall, a new tea beverage brand under AUNTEA JENNY Group. Public records show that the company began promoting its sub-brand "Tea Waterfall" in March 2024, targeting Gen Z and student demographics with products priced below RMB 10, differentiating it from the main brand "AUNTEA JENNY."