Movement Alert|East Buy Rises 5.19% in Regular Trading, Market Digests Management Shakeup as Business Expansion Boosts Confidence

Market Focus
06/25

On June 25, East Buy (01797.HK) rose 5.19% in regular trading, trading at 22.76 HKD/share, with turnover of approximately 77.56 million HKD.

On the news front, the stock continues to rebound as the market progressively digests earlier negative developments. Previously, CEO Sun Jin consecutively resigned from key positions at two New Oriental subsidiaries, coupled with a wave of core anchor departures, which had triggered concerns over management stability and drove the stock into consecutive declines around mid-June. However, industry analysis indicates that each business segment is managed by dedicated professional teams, limiting the operational impact of personnel changes.

Meanwhile, the company's previously announced business expansion initiatives remain on track, including the construction of a new livestream studio in Hangzhou, a planned 50% expansion of its product team, the launch of 200 new products within three months, and plans to recruit 30 additional product managers. These positive developments have supported investor sentiment recovery and driven the stock's continued rebound.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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