CITIC Securities has issued a research report stating that on September 30, 2025, MIXUE GROUP (02097) announced plans to invest in and acquire a 53% stake in Fulujia Fresh Beer. As an emerging leading player in the fresh beer industry, Fulujia's product pricing and store location strategies align well with MIXUE GROUP's business model, potentially creating strong synergies in supply chain management, consumer operations, and franchise resources.

Should the transaction complete successfully, the immediate financial impact of Fulujia's business on MIXUE GROUP would be relatively limited in terms of absolute scale. However, from a long-term perspective, China's fresh beer industry presents broad prospects. The company's forward-looking strategic layout encompassing "tea beverages + coffee + fresh beer" could unlock significant growth potential for future business expansion.

The securities firm believes that the company possesses deep competitive moats in brand IP, supply chain capabilities, and operational excellence. With strong growth certainty ahead and a clear competitive landscape, CITIC Securities maintains its "Buy" rating on the stock.