On July 25, shares of Xiamen Jihong surged over 19% during intraday trading, with the company projecting a first-half net profit growth of up to 65%.

According to the announcement, Xiamen Jihong estimates that its net profit for the first half of 2025 will range between RMB 130 million and RMB 137 million, representing a year-on-year increase of 97.25% to 108.21%. The net profit attributable to shareholders of the listed company is expected to be between RMB 112 million and RMB 119 million, up 55% to 65% year-on-year. The company stated that its revenue and profit saw significant growth during the period, primarily due to a marked improvement in profitability within its paper-based FMCG packaging business, as well as substantial growth in both revenue and profit within its cross-border social e-commerce business.

Public information shows that Xiamen Jihong's business covers cross-border social e-commerce and paper-based FMCG packaging. According to data from China Insights Consultancy (CIC), Xiamen Jihong, as a cross-border social e-commerce company focusing strategically on the Asian market, ranked second among Chinese B2C export e-commerce companies in terms of revenue from social media e-commerce operations in Asia in 2024, with a market share of 1.3%. Additionally, according to CIC data, Xiamen Jihong ranked first in mainland China's paper-based FMCG sales packaging segment in 2024, with a market share of 1.2%, making it a leading company in this field.