Shares of JIUMAOJIU (09922) plummeted 8.70% in the pre-market trading session on Monday, following the release of the company's disappointing interim results for the first half of 2025. The significant drop reflects investors' concerns over the company's financial performance and growth prospects.

According to the interim report, JIUMAOJIU's revenue for the six months ended June 30, 2025, fell by 10.1% year-over-year to RMB 2.753 billion. The net profit attributable to equity shareholders decreased by 16% compared to the same period last year, reaching RMB 60.691 million. These figures underscore the challenges faced by the company in maintaining its growth trajectory.

Further exacerbating investor concerns, JIUMAOJIU reported negative same-store sales growth across its three major brands. Tai Er, Song Hotpot, and Jiumaojiu recorded same-store sales growth rates of -19.0%, -20.1%, and -19.8% respectively. Additionally, the company closed a net total of 88 stores during the first half of the year, primarily due to lease expirations and underperforming restaurants. In response to these results, Huatai Securities has revised down its 2025-2027 net profit forecasts for the company, signaling a potentially challenging period ahead for JIUMAOJIU.