The global nonprofit Water.org has announced the launch of the Get Blue initiative in partnership with founding collaborators Gap Inc., Starbucks, Amazon.com, and Ecolab. The campaign invites the public to contribute to change for families worldwide lacking safe water through everyday actions like shopping, sharing, and donating.

Currently, more than two billion people globally lack access to safe water, meaning roughly one in four individuals faces this challenge. Water.org co-founders Matt Damon and Gary White stated that Get Blue aims to mobilize the power of brands, creators, consumers, and capital to promote Water.org's proven market-driven solutions. Through the WaterCredit microfinance program, families can access loans for installing water taps, pumps, or in-home plumbing, with a repayment rate as high as 98%, allowing funds to be recycled to assist more households.

Participating Partners' Campaigns

Each founding partner has introduced specific ways for public engagement:

Gap Inc. has released a limited-edition Get Blue clothing collection, including styles for adults, children, and infants. For every item sold, $5 will be donated to Water.org.

Starbucks will offer two special blue-themed beverages from June 16 to July 7, donating $0.25 for each drink sold.

Starting this summer, Amazon.com customers can say "Alexa, donate to Get Blue" via Alexa-enabled devices, prompting Amazon to donate $5 on their behalf. Additionally, streaming a specific playlist on Amazon Music will trigger a $1 donation.

Ecolab, serving as the official water management partner, has pledged a $1 million donation through the Ecolab Foundation, with a commitment to match that amount after helping its clients achieve a water savings goal of 255 billion gallons.

Expanding the Initiative's Reach

Furthermore, AccuWeather, Ripple, and TikTok have joined the Get Blue community, pledging to amplify the initiative's impact through their weather platforms, digital payment systems, and content communities, respectively. Water.org's goal is to help more than 200 million people gain lasting access to safe water and sanitation by 2030.